Why I’m Launching Something New

My time at The Futurum Group has come to end. It’s time for my next thing

After a great run with The Futurum Group—and a decade building The CTO Advisor—it’s time for something different.

Melissa and I have teamed up again to launch a new kind of advisory business:

The Advisor Bench.

This isn’t a new content brand. You’re reading that brand right now.

I’ll still write, speak, and share what I’m seeing in the field here on The CTO Advisor.

But The Advisor Bench is where the client work happens.

It’s built for two groups:

• Enterprise tech vendors who want unfiltered feedback from real buyers

• IT leaders and practitioners who want direct, actionable input from someone who’s sat in their seat

The flagship offer is something you’ve seen me prototype over the years:

The Buyer Room—a private, NDA-backed conversation between vendors and actual enterprise CxOs. No marketing fluff. Just signal.

We’ve even spun up a Slack group around the idea—not to sell anything, but to build community around that POV: https://join.slack.com/t/thebuyerroomcircle/shared_invite/zt-378no2zpw-QrMc3KeYhFN~LVdxo4konw

👉 Buyer insight should shape strategy, not just validate it.

I’ll be sharing more in the coming weeks—from GTM war stories to practitioner pain points. But for now, just wanted to say thank you for being part of this journey.

Same Keith.

Just back on the bench.

– Keith

📩 PS – Want to talk about working together? Just reply to this email or hit me at keith@advbench.com